The pro-innovation bias is the tendency of people to overvalue an innovative product’s qualities while underplaying its limitations.

In other words, we just tend to love anything that looks innovative.

Research:

When interactive sliders and carousels were added to online stores and websites, they quickly became the latest craze in website design. However, once more data was collected it was found that the design hurt conversions because they looked like advertisements. There was only a 1% click through by users and 84% stopped at the first item.