Research:
Supreme Streetwear began as a small skateboarding brand, has transformed their brand into a multi-billion dollar clothing company by turning their products into a Veblen good. They did this by limiting their production supply and collaborating with other high-end brands. One example was when a white t-shirt with the supreme logo was originally sold for $495, then Louis Vuitton purchased it as a collaboration and turned it into a $1750 dollar t-shirt.