People tend to remember bizarre information better
Description
Using the bizarreness effect in marketing is about leveraging things that are bizarre, especially those that are incongruous and out of context, to stand out and be more memorable.
As explained by Seth Godin of Purple Cow:
“If you travel on an airline and they get you there safely, you don’t tell anyone. That’s what’s supposed to happen. What makes it remarkable is the service is so unexpected (they were an hour early! they comped my ticket because I was cute! they served flaming crêpes suzette in first class!) that you need to share it."
Application
Creative Advertisements
Develop visually striking and conceptually bizarre ads that grab attention and stick in the minds of viewers.
Unconventional Social Media Posts
Craft quirky and unexpected social media content that stands out from the typical feed, encouraging engagement and sharing.
Interactive Campaigns
Create interactive campaigns or contests with unusual elements that drive user engagement and participation.
Unexpected Email Campaigns
Send out emails with subject lines or content that are bizarre or unexpected, prompting users to open and engage with the message.
Weird Product Promotions
Introduce products or services in unconventional ways, leveraging the Bizarreness Effect to create buzz and curiosity among consumers.
