The steps a customer goes through in the process of purchasing a product

Research:

The AIDA model is based on stages that attract people who are deciding on a product or service

1. Attention: create brand awareness or affiliation with your product or service.
2. Interest: generate interest in the benefits of your product or service, and sufficient interest to encourage the buyer to start to research further.
3. Desire: create a desire for your product or service by showing off advantages. Show the reviews (social proof). Move the consumer from 'liking' it to 'wanting it' - create scarcity.