Positively-associated, vague terms that evoke extreme moral purity

Research:

God Terms, represent all of the words and phrases that you embrace, words that have an “inherent potency” in identifying what you support.

Invented by Kenneth Burke designed to inspire positive feelings of moral value within us.

Examples:

• Progress
• Freedom
• Free
• Happy
• Love
• Save
• Wonderful
• Joy
• Winner
• Power
• Strength
• Passion