Rounded figures are more fluently processed by people
Description
Prestige pricing makes all values into rounded figures, e.g., $99.99 to $100.
Why?
Rounded numbers are more fluently processed.
Rounded numbers rely on consumers' feelings (they feel right), while non-rounded numbers rely on cognition.
Application
Exclusive Features
Digital products or services can offer premium features or content that are not available in standard or free versions. By pricing these features at a premium, the product or service gains an air of exclusivity and perceived value, attracting customers who associate higher prices with higher quality
