People have a deep desire to compete
Description
For most people, there is something unexplainably compelling about the nature of competition. Some scientists argue, “competitiveness” is a biological trait that co-evolved with the basic need for survival.
Application
Ad Auctions
In digital marketing, competitiveness manifests through ad auctions where advertisers bid for ad placements on platforms like Google Ads or Facebook Ads. Higher bids increase the competitiveness, influencing the visibility and placement of ads within search results or social media feeds.
